An introduction from our CEO Jon Mew
We had a very clear aim when we embarked on this study with Public First: to quantify the value that the digital advertising industry delivers to the UK economy, businesses around the country, and the vast majority of people who depend on free digital services every single day.
显著, we have been able to put a value on the UK digital advertising industry’s economic footprint for the first time: ‘数字红利’ shows that the industry contributed a total of £129 billion in gross value added (GVA) to the UK economy in 2022 and supported 200万个工作岗位. For every £1 spent on digital advertising, £4.80 was delivered back to the economy in GVA.
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At-a-glance: one-page takeaways
Delve deeper into the data with our one-page guides, summarising the impact of digital advertising on the UK economy, as well as its value for businesses and consumers.
观看我们的短片
Press play and watch a short video that highlights the key findings from the ‘数字红利’ in just under 3 minutes.
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John Whittingdale MP: Digital advertising ensures people “can enjoy hundreds of online services without charge”
Read the press release for insight on why ‘数字红利’ is significant for policy-makers, including views from John Whittingdale, Minister of State for Media and the Creative Industries, and Christie Dennehy-Neil, 政策主管 & Regulatory Affairs at IAB UK
获取全部调查结果
下载 the report in full for a wealth of extra insight from Public First, including how digital advertising’s economic contribution ranks against other industries and how consumers are using free digital services daily. The 完整的报告 is available for all IAB UK members to download for free. If you're not a member but wish to see the 完整的报告, please email (电子邮件保护)
案例研究
How digital ads are helping entrepreneurs turn ambitious ideas into reality
A business support system in the North East used digital advertising to target potential entrepreneurs with promising business ideas
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Smart technology adoption is boosting manufacturers’ profits in the North East
Find out how the ‘Made Smarter’ programme used digital channels to reach and recruit manufacturers in the North East of the UK
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金本位制
金本位制 is a certification for buyers and sellers of digital media to improve the digital advertising experience for all.
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推动了
Drawing on evidence from nearly 1,200家英国中小企业, '推动了' explores how small businesses are using digital advertising to thrive.
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Benefits of IAB UK 会员
作为会员, your company can make its voice heard in shaping our industry and the future of digital advertising.
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